Sometimes a bunch of boring rules stick in our mind like Crazy Glue, and
they change how we produce results. Aristotle, (384-322 B.C.E) offered us
three principles of persuasion. Important? It applies to your career, your
family and even how you motivate yourself.
1. Personality, also known as charisma, rules our likes and dislikes. The Supreme Court definition of pornography is vague and foggy. Then the
decision added, We know it when we see it. You and I know charisma when we see it. It is Glamour, Sexy, Magnetism, Fascination, and Hot!
How do you create a hot personality that influences and persuades?
2. Frame-of-Mind. Did you know scientific research indicates
people make up their mind about you and what you have to say, in the
first seven-seconds of contact with you? What does it take to create
a positive frame-of-mind in the people you want to persuade and influence?
3. Proof is the evidence you offer to convince, influence and persuade others
to exchange their pile of dead-presidents for your services or products.
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