I get asked all the time, “Lorrie, how can I make my copy more persuasive?” Well frankly it helps if you can speak your prospect’s language. But writing persuasively is more involved than just saying the right words. You need to say them in the right order…and in a way that lowers resistance to new information and is acceptable to his or her mind. One discipline that translates nicely to writing persuasive copy is NLP or Neuro Linguistic Programming.
NLP isn’t a replacement for good copywriting. It’s a turbo boost. Meeting a person on his or her own level by using familiar words puts YOU in control of the communication almost immediately.
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